Delhi High Court Declines to Restrain IPL from Using Robotic Dog Named ‘Champak’ Amid Trademark Dispute

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Updated: May 1, 2025 | New Delh

The Delhi High Court on Wednesday refused to stop the Indian Premier League (IPL) from using the name ‘Champak’ for a robotic dog featured in stadiums this season, despite a trademark infringement suit filed by Champak magazine.

The lawsuit was brought by Delhi Press Patra Prakashan Pvt Ltd, the publisher of Champak, a children’s magazine in circulation since 1968. The publisher argued that the IPL’s use of the name for a robot dog used as an entertainment feature at matches violates its long-held trademark, which is strongly associated with children’s literature in India.

According to the publisher, the name ‘Champak’ carries brand value built over generations and is now being commercially exploited without permission. Their legal team cited instances such as cricketer Virat Kohli referring to his nickname ‘Cheeku’ — derived from a character in the magazine — to demonstrate cultural recognition.

The IPL, operated by the BCCI, introduced the robotic dog as a fan engagement initiative this season, with the name ‘Champak’ chosen through a public poll.

Justice Amit Bansal, however, declined to grant an interim injunction without hearing the IPL’s side, noting that the robotic dog’s name was selected by public vote and not directly by the league. “There is no adoption per se by the entity… It’s very early to decide,” the judge said.

The court did issue a notice on the application and will hear further arguments on the publisher’s demand for an injunction and Rs 2 crore in damages.

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